Electric bicycle is in everyone, but who buys?

Giant, Schwinn, Sanyo, Panasonic and Magna have been or will soon be available on the U.S. market for electric bicycles in a big way. Apart from these big names, there are a number of small businesses that are working diligently to develop this market.

There are important differences between these two groups of actors. Many players are smaller internet company sells kits for bicycles, motorcycles existing custom converted or imported electric bikes. Their products are usually a few hundred dollars for what is really running garbage about about $ 1500 for a couple of pretty good product. The major manufacturers working with networks of distributors or big box stores and a portion of their product is good, but generally ranges from $ 2,500 to $ 5,000 per unit.

Leading manufacturers and some smaller missed or forgotten a few things about this market. Electric bikes must be profitable transport. If you bikes. Prices in multiples of thousands of dollars, they are not cheap Another thing they forgot is that an electric bike is not a car loaded with luxury features. Electric bikes are limited by law to 750 watts and 20 miles per hour. Electric bikes are designed to be pedaled and bikes are not so weight is an object. Driving comfort and kicking is important, much more than style and durability is a real problem if you. The state of most of our streets by bike very stylish, but heavy have a shorter range and more difficult to ride a lighter bike and a bike will cheap real problems if you. A pothole at 20 miles per hour there were many problems in a cost-bicycle frame.

However, the greatest thing that has been forgotten by the customer. Anyone buying this product and where you live? What are their demographic characteristics? At the moment it is online marketing. Electric bikes are a major component in the countries where they work to build a large bike shop culture and is widely used. It is not at all common in the United States. Our bike culture is limited, especially for children and amateurs. With common to all, and it will take some major economic and cultural changes in order to make it as a bike to work, school or shopping. Just the idea of an electric bike to the attention of customers who are not aware of the bicycle as a means of alternative transportation to be a major challenge. It will take some strong marketing and expense that happen.

The e-bike is a good thing. Silent, low-cost, no emissions and a small footprint, it can be a great help in the fight against pollution, congestion and climate change, but it is an intense effort to sell to the public.